Advertising and marketing are essential components to the success of modern businesses and employ diverse strategies to reach potential customers. The effectiveness of a business's an advertising and marketing strategies range from traditional leaflets, flyers, and newspaper ads to mass multimedia digital marketing, social media which are employed by for-profit and non-profits of every shape and size. Every organization needs to communicate or demonstrate why customers may need or want their product or service and how it will benefit potential customers.
How is this achieved? Through the development of marketing and advertising plans. So, what is the difference between marketing and advertising? Marketing and advertising, although often used interchangeably, are different in many ways.
What you will learn
Marketing: The process of identifying customer needs and determining how best to meet those needs.
Advertising: The practice of promoting a company and its products or services through paid channels; therefore, advertising is a component of marketing.
Social media marketing (SMM): The use of social media and social networks to market a company's products and services.
Brand: A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Coca-Cola's brand is universally recognizable and focuses on inspiring happiness and making a positive difference in customers' lives.
Digital Marketing: Uses the internet and other forms of digital communication to promote and connect brands to potential customers.
What a career looks like
Marketing, market research, and advertising are the arts and science of understanding what products and services people want or need, then convincing them to purchase those products or services from your organization. Marketing and advertising professionals work in virtually every industry within particular organizations or for agencies with diverse clients.
The Advertising and Marketing Program supports the following occupations: marketing specialist, sales representatives, account executive, account manager, outside sales representatives, and inside sales representative, customer service, business development, customer contact, account management, digital marketing, e-commerce specialists, e-commerce managers, e-commerce associates, e-commerce clerks, and SEO specialists.
| Information from Robert Half Talent Solutions | |||
|---|---|---|---|
| https://www.roberthalf.com/salary-guide | |||
| Advertising and marketing are expanding areas with a number of employment options. | |||
| The Robert Half agency has additional information on their website's salary guide. | |||
| Advertising and Marketing - Corporate | Current Salary Range: | Current Midpoint Salary: | Entry-Level Education |
| Email Marketing Specialist | $61,710 - $111,870 | $73,920 | Associate's degree |
| E-Commerce Marketing Manager | $96,030 - $160,710 | $112,200 | Bachelor's degree |
| Email Marketing Director | $79,200 - $151,470 | $98,670 | Bachelor's degree |
| Digital Strategist | $89,100 - $159,060 | $106,920 | Bachelor's degree |
| Advertising and Marketing Agency | Current Salary Range: | Current Midpoint Salary: | Entry Level Education |
| Account Coordinator | $46,860 - $80,520 | $55,770 | Associate's degree |
| Account Manager | $60,720 - $118,470 | $78,540 | Bachelor's degree |
| Account Supervisor | $97,680 - $176,220 | $111,870 | Bachelor's degree |
| Account Director | $113,520 - $204,930 | $135,960 | Bachelor's degree |
Before you start
Steps to Success
Explore our educational pathways and career options by following the steps below.
- Schedule an appointment with your LAHC academic counselor to review our programs.
- Discuss your career and goals with your counselor to develop your success strategy.
- Investigate how you can achieve Certificates of Achievement while completing your AA, AS, or AS-T degree.
- Develop a Student Education Plan (SEP) with your counselor – this maps your courses for completion.
- Survey the four-year colleges and universities that match for your career goals for transfer.
Still in high school? You can complete college credits through our Dual-enrollment program.
Talk with your high school counselor about how to earn college credits while you're finishing your high school. Diploma.
Marketing Career and Degree Information: https://careered.cccco.edu/video-library/
Do you want to transfer into a Business Administration Degree program and emphasis in Marketing? Here are some examples. Check out these options with the California State University system: http://degrees.calstate.edu/search-results/10987/all/all/all?areaofstudy=Marketing
Check out the University of Southern California Marketing program: https://www.marshall.usc.edu/departments/marketing
Check out the Loyola Marymount University Marketing program: https://admission.lmu.edu/about/academics/majors/marketing/
Check out the University of California Irvine Marketing program: https://merage.uci.edu/research-faculty/academic-areas/marketing.html
Check out the University of California Riverside Marketing program: https://business.ucr.edu/areas/marketing
Program Learning Outcomes
Upon successful completion of the program, students will be able to:
- demonstrate a firm understanding and working knowledge of the basic functions of a business enterprise, including the following components: business entrepreneurship, economics, business law, finance, human resource management, and marketing.
- demonstrate a firm understanding of the communication process in a business and professional setting, including: written, oral (including non-verbal), and electronic communication, and active listening.
- evaluate issues across the range of business functional areas by recognizing and analyzing problems using creativity, sound judgment, and business principles; and interpret business conditions, activities, or problems to provide solutions and means of continuous improvement in functional areas with consideration to the solutions impact on business enterprise "Big Picture".
- demonstrate actions of integrity, honesty and ethical, socially responsible in decision-making and interaction with customers, co-workers, employers, general public and society in general.
General Counseling
For more information or assistance visit the general counseling page.
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Career & Job Placement center
For more information visit the Career and Job Placement Center page.
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